Yahoo, as part of the Yahoo family of brands including Yahoo and Engadget, and its digital advertising service Yahoo Advertising, employs cookies and similar technologies to enhance user experience and provide tailored services. This policy applies to all websites and apps operated by Yahoo. Users in Berlin and globally should be aware of these practices.
How Yahoo Uses Cookies and Your Data
Yahoo uses cookies (including similar technologies like web storage) to store and read information on your device. These technologies serve several key purposes:
- Service Delivery: To provide and maintain Yahoo’s websites and apps.
- Security and Fraud Prevention: To authenticate users, apply security measures, and prevent spam and abuse.
- Usage Measurement: To collect aggregated data on website and app usage, such as visitor numbers, device types (iOS or Android), browsers used, and session duration. This data is collected in an aggregated form and is not linked to individual users.
What Data is Collected for Additional Purposes?
When users accept all cookies, Yahoo and its partners, including 251 partners participating in the IAB Transparency & Consent Framework, store and access information on a device. This includes precise location data and other personal data such as:
- Technical Identifiers: System-generated strings of letters and numbers that identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These can be derived from hashed and/or encrypted email addresses or through statistical matching of other identifiers.
- Browsing and Search Data: Used for analytics, personalized advertising and content, measurement of advertising and content, audience research, and service development.
Managing Your Privacy Settings in Berlin
Yahoo provides users with comprehensive control over their privacy settings. You have the option to accept or reject the use of cookies and personal data for the additional purposes mentioned above.
To manage your settings:
- Click ‘Accept All’: If you consent to Yahoo and its partners using cookies and personal data for all purposes.
- Click ‘Reject All’: If you prefer that Yahoo and its partners do not use cookies and personal data for these additional purposes.
- Manage Privacy Settings: Click on ‘Manage Privacy Settings’ to customize your choices.
You can withdraw your consent or change your settings at any time by clicking the ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ link on Yahoo’s websites and apps. This ensures that users in Berlin can always adjust their preferences according to their comfort level.
Important Information for Users
- Cookie Policy: For more detailed information on cookie usage, refer to Yahoo’s Cookie Policy.
- Privacy Policy: For comprehensive details on how Yahoo uses your personal data, please consult Yahoo’s Privacy Policy.
By providing these options, Yahoo aims to offer transparency and control over user data in compliance with privacy regulations relevant to users in Berlin and beyond.
