LILYSILK Expands European Presence with Munich Store Opening
Munich, Bavaria, Germany – LILYSILK, a prominent global silk brand, officially inaugurated its first European retail store on July 21, 2026, within the prestigious Oberpollinger department store in Munich. This strategic move aims to broaden LILYSILK’s international retail footprint, offering European customers a direct experience with the brand’s renowned silk craftsmanship, following the establishment of a concept store in New York and a flagship store in Hong Kong.
The new LILYSILK store, situated on the second floor of the Oberpollinger building at Neuhauser Strasse 18, showcases a meticulously curated collection of LILYSILK’s fashion, home, and lifestyle products. The diverse range includes luxurious silk bedding and home textiles, high-quality women’s apparel, comfortable loungewear, elegant fashion accessories, and premium cashmere and wool items.
Germany: A Strategic Choice for European Expansion
Germany was selected as the location for LILYSILK’s inaugural European store due to its established market presence for the brand. The Munich store provides local customers with the opportunity to personally engage with the products and appreciate the brand’s commitment to craftsmanship. This opening also addresses the growing demand from customers for a local retail presence, a sentiment frequently expressed by German followers on social media platforms.
LILYSILK marked the grand opening of its Munich store with an exclusive event on July 17, attended by local guests, media representatives, and fashion designers. Attendees were among the first to explore the new premises and the carefully curated collection.
Exclusive Opening Offers and Promotions
To celebrate the launch, LILYSILK is running special promotions until July 25. Visitors to the store can receive a complimentary silk hair tie or a silk eye mask, while supplies last. Customers who follow LILYSILK’s official Instagram account, share a photo or story featuring the store’s location, and tag @lilysilk will receive an additional silk hair tie. Liking and commenting on the official opening post also qualifies customers for a silk hair tie.
Furthermore, customers spending at least 500 Euros will receive both a silk hair tie and a silk eye mask. Those who make purchases totaling 1,000 Euros or more will be gifted a luxurious silk pillowcase. The store operates from Monday to Saturday, between 10:00 AM and 8:00 PM.
CEO Emphasizes Global Growth and Customer Experience
David Wang, CEO of LILYSILK, commented on the significance of this milestone: “The opening of our first European store in Munich’s Oberpollinger represents a crucial step in LILYSILK’s global growth strategy. It allows us to bring our approach to luxury and meticulous craftsmanship closer to customers across Europe, while providing a more personalized and tailored shopping experience. We look forward to deepening these relationships as we embark on this new chapter.”
For more information, visit www.lilysilk.com.
