Munich, May 12, 2026 – Swiss luxury jeweler Bucherer has inaugurated its new flagship store in the heart of Munich’s Old Town, located at Perusastraße 7. This expansive, 1,000-square-meter retail space, spread across three floors, is designed to offer an exclusive shopping experience for enthusiasts of fine watchmaking and exquisite jewelry.
A New Landmark for Luxury in Munich
The new Bucherer flagship store occupies a historic building nestled between Residenzstraße and Theatinerstraße, blending historical architecture with modern luxury. Bucherer 1888, with approximately 2,000 employees globally, is a leading international house for luxury watches and high-quality jewelry. Since its founding in Lucerne, the company has grown to include 33 Bucherer boutiques in Europe and 18 locations in the USA, alongside numerous monobrand boutiques worldwide, establishing its presence in the global luxury segment at prestigious addresses from Paris to New York.
The store’s design, crafted by Lissoni & Partners, emphasizes spacious lounges, warm materials, and a sophisticated lighting concept to create an inviting atmosphere. This environment transforms the shopping experience into an inspiring dialogue, where customers can explore carefully curated collections displayed in modern presentation areas.
Exclusive Collections Across Three Floors
The ground floor showcases brand worlds from international manufacturers such as Cartier, Tudor, IWC, and Omega, harmoniously integrated into the overall design concept. A dedicated ‘Masterworks’ area highlights selected masterpieces of watchmaking art.
The upper floor is devoted to the allure of jewelry, featuring creations from Bucherer Fine Jewellery alongside selected pieces from brands like Messika, Chopard, Serafino Consoli, and Marco Valente. Diamonds and colored gemstones, central to Bucherer’s heritage, are presented to emphasize their brilliance and express individuality and emotion.
A unique feature of the new flagship store is a dedicated Rolex boutique, seamlessly connected to the main Bucherer space. This provides a distinct area for collectors and connoisseurs of the iconic brand to engage with its heritage and expertise.
A World for Collectors: Certified Pre-Owned Watches
The basement level offers a special section for connoisseurs and collectors: the world of certified pre-owned watches. Each timepiece tells its own story, ranging from rare collector’s items to iconic classics. These watches are meticulously inspected, authenticated, and come with an international warranty, combining craftsmanship with unique character and personality.
Behind every pre-owned piece is the expertise of a brand-certified watchmaker team that inspects each watch and, if necessary, services it with original parts. Pre-loved watches from renowned brands such as Rolex, Breitling, Vacheron Constantin, Hublot, Cartier, and Chopard – many directly certified by the manufacturers – await discovery by their new owners.
Commitment to Customer Experience
Following its relocation from Residenzstrasse, the opening of the Munich flagship store at Perusastraße 7 marks a significant moment for Bucherer. The timelessly elegant ambiance invites customers to immerse themselves in the brand’s world and discover a carefully curated selection of exceptional watches and jewelry. The focus remains on genuine hospitality and the highest quality of advice, aiming to create unforgettable moments that extend far beyond the purchase itself.
Source: https://www.abendzeitung-muenchen.de/muenchen/bald-oeffnet-ein-neues-luxusjuwel-in-der-muenchner-altstadt-seine-tueren-sponsored-art-1130301
