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Hamburg, Germany – The second annual Hamburg AI Creators Award (HAICA) took place on November 12, 2026, honoring outstanding creative works that utilize artificial intelligence. Under the motto “Behind the Machines. The Human Layer of AI,” the initiative recognized excellence across multiple disciplines, including film, commercial, and design.
Celebrating Human-AI Collaboration
This year’s competition saw 221 submissions from across the globe, with 41 entries reaching the shortlist. A 29-member jury of industry experts awarded 26 prizes in categories such as Moving Image, Still, New Talent, Realities, and Commercial. The event highlights the growing intersection of technology and creative arts.
Key Winners and Categories
In the newly introduced Commercial category, the Berlin-based film studio Promptr secured two awards. Gold was awarded for the “Niedersachsen. Das ist groß” campaign featuring basketball star Dennis Schröder, a project developed by the agency Scholz & Friends. The jury also recognized Deutsche Telekom’s “Turn of Time” project with a Bronze award.
The Moving Image category featured several sub-sections:
- Trailer: Gold went to Patrick Düver for “LOW – Ab in den Süden. Irgendwie.”
- Music Video: Kevin Bann took Gold for the “Gnaw” video.
- Experimental: Axel Schilling won Gold for “Keep it Rolling.”
- Short Film: Eike Swoboda received Gold for the sci-fi series “Shifters.”
Additionally, the Realities category, which focuses on the bridge between AI and the offline world, awarded Gold to developer Jan Kuntoff for “Toern – Open Source Standalone Sequencer.”
A New Standard for Creativity
Juror Arno Lindemann, a former Creative Partner at Scholz & Friends, emphasized that the integration of AI is setting a new benchmark for executing ideas. “AI as a craft should elevate an idea to a higher level. It defines a new standard for the implementation of good ideas,” Lindemann noted.
The Hamburg AI Creators Award was established in 2025 by the production company Unlimited Visions to foster exchange between art, advertising, media, and technology. For the first time, a public vote was held, with creator Estelle Cortet winning the inaugural Audience Award.
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