Berlin, August 6 – Hertha BSC has announced a new sleeve partnership with Mall of Berlin, a brand of HGHI Immobilien Verwaltung GmbH, for the upcoming 2026/27 season. The agreement will see the Mall of Berlin logo prominently displayed on the left sleeve of the Hertha BSC professional team’s jerseys.
Partnership Extends Beyond Jersey Sponsorship
The contractual agreement encompasses more than just logo placement. It includes a range of activation measures within the Mall of Berlin, various digital formats, and extensive regional advertising campaigns. This comprehensive approach aims to leverage the partnership for mutual benefit and increased visibility.
Dr. Peter Görlich, Managing Director of Hertha BSC, expressed his enthusiasm for the renewed collaboration. “We have successfully worked with Mall of Berlin on various projects in the past and have always felt a great deal of mutual trust. We are therefore very pleased to take the next step in our cooperation with this sleeve partnership,” Görlich stated.
Shared Values and Commitment to Berlin
Harald G. Huth, Managing Director of HGHI Immobilien Verwaltung GmbH, emphasized the shared values between the two entities. “Hertha BSC and HGHI are connected by much more than their common home in Berlin: both stand for passion, drive, cohesion, and the aspiration to actively shape our city. With Mall of Berlin, we have created a place that brings people from all parts of the capital together. Hertha BSC has been achieving this for generations through the unifying power of football. That is why we are very pleased to make our connection with Berlin visible in the future as part of this partnership and to accompany Hertha BSC on its further path as a reliable partner,” Huth added.
The Mall of Berlin is recognized as one of Berlin’s leading shopping and entertainment destinations. It has established itself as an integral part of Berlin’s retail landscape, offering an exceptional variety of brands, modern architecture, and a comprehensive range of dining and leisure options.
Impact on Hertha BSC and Local Community
This partnership is expected to provide significant financial and marketing benefits for Hertha BSC, supporting the club’s ongoing development and ambitions. For the Mall of Berlin, the collaboration offers an opportunity to further strengthen its brand presence and connect with a broad audience of football fans across the region.
The agreement underscores the growing trend of local businesses investing in sports partnerships to enhance their community engagement and brand visibility. Such collaborations often lead to joint initiatives that benefit both the club’s supporters and the wider public.
The announcement was made on August 6, 2026, at 6:00 PM, marking a new chapter in the relationship between Hertha BSC and Mall of Berlin. Fans can look forward to seeing the new sleeve sponsor on the team’s jerseys throughout the upcoming season.
Source: https://www.herthabsc.com/de/nachrichten/2026/08/armelpartner-mall-of-berlin-2627
