Berlin, April 20, 2026 – Berlin’s sprawling RAW-Gelände has launched a new campaign aimed at underlining the site’s cultural diversity and social importance. The initiative, titled “Berlin ist RAW,” positions the Revaler Straße site as a rare urban space where creative, social, and recreational activities coexist. The former industrial complex draws over a million visitors each year, hosting a diverse range of projects from studios and circus programmes to skate halls, climbing facilities, and clubs like Cassiopeia and Lokschuppen.
RAW-Gelände: A Hub of Culture and Community
Florian Falkenhagen of RAW Kultur L e.G., the cooperative representing the site’s sociocultural interests, emphasized the campaign’s objective. “With this campaign, we want to highlight the diverse and socially relevant offerings on the RAW grounds,” Falkenhagen stated. He further added, “For me, the RAW grounds are unique because, right in the heart of Berlin, they not only host cultural and social events, but also provide a space where urban development can still be actively shaped.”
The Berlin Club Commission has also publicly endorsed the initiative. In an Instagram post on Friday, April 17th, the organization highlighted the multifaceted nature of RAW-Gelände. “RAW represents club culture, community, art and inclusion-a space that cannot simply be replaced,” the Berlin Club Commission stated. They further stressed the need for its preservation, adding, “It deserves long-term security and clear and honest commitment for all being affected.”
Advocacy for Non-Commercial Use and Future Engagement
Founded in 2018, RAW Kultur L e.G. actively advocates for the non-commercial cultural and social use of the area. The “Berlin ist RAW” campaign aims to encourage both residents and media to re-engage with the site and explore its comprehensive day-to-night programme. This initiative seeks to secure the long-term future of the RAW-Gelände as a vital cultural and social asset within Berlin.
The RAW-Gelände, located in the heart of Berlin, continues to be a significant focal point for various artistic, social, and recreational endeavors. Its unique blend of activities and its commitment to fostering community make it a distinct and irreplaceable part of the city’s urban landscape. The campaign’s launch underscores the importance of preserving such spaces for future generations and ensuring their continued contribution to Berlin’s vibrant cultural scene.
The campaign encourages a deeper understanding of the complex’s role beyond entertainment, highlighting its contribution to urban development and community building. The broad spectrum of activities available, from educational programs to nightlife, showcases the site’s dynamic character and its appeal to a wide demographic.
The support from the Berlin Club Commission further solidifies the significance of RAW-Gelände within the city’s cultural infrastructure. Their call for long-term security and commitment reflects a broader recognition of the site’s value and the need to protect it from potential commercial pressures that could undermine its unique character.
The “Berlin ist RAW” campaign serves as a timely reminder of the importance of diverse urban spaces that nurture creativity, foster social interaction, and provide recreational opportunities. As Berlin continues to evolve, initiatives like this play a crucial role in safeguarding the city’s cultural heritage and ensuring that its unique identity remains intact.
The campaign’s focus on re-engaging with the site’s full programme invites a fresh perspective on what RAW-Gelände offers, encouraging a deeper appreciation for its multifaceted contributions to the urban fabric of Berlin. This effort is particularly relevant in a rapidly developing city, where the balance between modernization and the preservation of cultural landmarks is a constant challenge.
Source: https://ra.co/news/85014
