Munich, February 20, 2026 – A new private university for marketing and communication talent, Sparks University, is being founded in Munich. The initiative brings together industry expert Kai Fehse, the Serviceplan Group, and Hornbach to address the growing demand for skilled professionals in the marketing sector.
Sparks University to Open in Munich’s House of Communication
Sparks University of Applied Science is scheduled to commence its study programs in the winter semester of 2026. The university will be located in the House of Communication in Munich, a central hub for various communication and marketing agencies. This strategic location is expected to foster a dynamic learning environment for students.
Key Figures Behind the Initiative
The establishment of Sparks University is a collaborative effort involving prominent figures and organizations within the industry. Kai Fehse, an experienced industry expert and Managing Director of Sparks University, is a driving force behind the project. The Serviceplan Group, one of Europe’s largest independent agency groups, and Hornbach, a leading DIY store chain, are also key initiators and partners. Sabine Gwinner, Global Head of Creative Operations at the Serviceplan Group, is actively involved in the project.
Focus on Practical and Industry-Relevant Education
The new university aims to provide a curriculum that is highly relevant to the current demands of the marketing and communication industry. The involvement of industry leaders like Serviceplan and Hornbach suggests a strong emphasis on practical application and real-world case studies. This approach is intended to equip graduates with the skills and knowledge necessary to succeed in a rapidly evolving market.
Addressing the Talent Gap in Marketing
The creation of Sparks University comes at a time when the marketing and communication sectors are experiencing a significant demand for new talent. The university’s focus on nurturing future leaders and specialists is expected to contribute to bridging this talent gap. By offering specialized programs, Sparks University seeks to attract and develop individuals with a passion for brand building, communication strategies, and digital marketing.
Impact on Munich’s Educational and Business Landscape
The establishment of Sparks University is poised to enhance Munich’s reputation as a center for education and innovation, particularly in the fields of marketing and communication. It will also create new opportunities for collaboration between academia and industry, fostering a vibrant ecosystem for talent development and knowledge exchange. The university’s presence in the House of Communication further solidifies Munich’s position as a hub for creative industries.
Future Prospects and Enrollment Information
Further details regarding the specific study programs, admission requirements, and application procedures for Sparks University are expected to be released closer to the winter semester of 2026. Prospective students interested in pursuing a career in marketing and communication are encouraged to monitor official announcements from the university and its founding partners.
Source: https://www.horizont.net/agenturen/nachrichten/sparks-university-serviceplan-und-hornbach-gruenden-hochschule-fuer-marketing-in-muenchen-233245
