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visitBerlin Launches New Website to Boost Berlin’s MICE Sector

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Digital Reboot for Berlin’s Meeting Destination: Berlin Convention Office Launches New Website

Berlin, January 8, 2026 – The visitBerlin Berlin Convention Office has officially launched its new website, convention.visitBerlin.de, marking a significant digital reboot for Berlin as a premier destination for conferences and events. This comprehensive relaunch aims to provide a modern, clearly structured platform for event planners globally and for suppliers within Berlin’s MICE (Meetings, Incentives, Conferences, Exhibitions) industry.

At the core of this relaunch is the newly designed Berlin Convention Finder, formerly known as the Berlin Meeting Guide. This enhanced tool incorporates advanced filters and AI-powered search functions, designed to simplify research and make enquiry processes considerably more efficient.

AI-Powered Search Revolutionizes Event Planning

Marco Oelschlegel, Director Conventions at the visitBerlin Berlin Convention Office, highlighted the transformative nature of the new platform. “With the new website, we’re giving event planners a tool that acts like a compass through the variety of Berlin’s MICE offering. The revised Berlin Convention Finder with integrated AI search filters options in seconds, turning what is often a complex search into an intuitive process. For planners, that means less time searching and more time for creative planning,” Oelschlegel stated.

The website boasts a fresh visual design, aligning with visitBerlin’s corporate identity. Its clear navigation ensures ease of use, while editorial content such as the “Berlin Meetings Blog,” the latest news, and a comprehensive calendar of congresses and trade fairs offer additional inspiration. A wide array of media assets, including images and videos, further supports event planners and the press.

Berlin Convention Finder: From Inspiration Portal to Digital Planning Tool

The new, freely accessible Berlin Convention Finder features approximately 430 listings, encompassing the full spectrum of Berlin’s MICE industry. This includes conference hotels, event venues, technical and catering providers, as well as mobility services and incentive suppliers. The tool’s development involved close collaboration with Berlin stakeholders through hands-on workshops, ensuring a user-centric approach.

Users can search by specific criteria such as venue type, sustainability certifications, accessibility, capacities, or technical equipment. Event planners will benefit from verified information, easily comparable options, and a clearly structured enquiry process with direct contact channels.

Matthias Leonhardt, Managing Director of Berlin Event Network e.V., emphasized the significance of the new tool. “The new Berlin Convention Finder is an innovative milestone. It makes the diversity and quality of Berlin’s offering both visible and easily accessible. It delivers real added value for organizers planning events in or with Berlin. The city’s variety and capability as a MICE metropolis becomes more visible, strengthening both the destination and the industry.”

Stefan Athmann, Chairman of the Board of visitBerlin Partnerhotels e.V., echoed this sentiment, stating, “The (re)launch of the Berlin Convention Finder is a key step for Berlin as an event destination. The new platform delivers transparency and orientation, and significantly simplifies the search for suitable venues. As visitBerlin Partnerhotels e.V., we are actively involved in the Berlin Event Board to continue positioning Berlin as a top destination for meetings, congresses and major events. Digital platforms such as the Berlin Convention Finder play a crucial role in making the diversity and quality of the destination visible and internationally accessible.”

Smart Search Instead of Endless Scrolling: New AI Feature Streamlines Event Planning

A standout feature is the new AI-powered search function within the Berlin Convention Finder. Event planners can now input their requirements using natural language, for example: “Where can I find a sustainable venue in Berlin for 850 people with catering?” The AI then generates matching results from Berlin, significantly reducing planning time.

A new participation model has been introduced to ensure broad visibility for Berlin’s diverse event suppliers. This model includes a free basic profile and two upgraded subscription options, offering enhanced presentation features and greater reach.

The Dresden-based digital agency XIMA, specializing in digital solutions for the public sector, was responsible for the concept and technical development of the new website. With this relaunch, the visitBerlin Berlin Convention Office reinforces Berlin’s digital visibility as a leading meeting destination and improves its services for event planners, a crucial step in maintaining Berlin’s competitive edge among global meeting cities.

Source: https://about.visitberlin.de/en/press/press-releases/digital-reboot-berlins-meeting-destination-berlin-convention-office

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