Yahoo, as part of the Yahoo family of brands, including Yahoo and Engadget, has outlined its privacy practices concerning the use of cookies and similar technologies. These measures are implemented across its websites and apps, as well as its digital advertising service, Yahoo Advertising.
How Yahoo Uses Cookies and Data
Yahoo utilizes cookies, which include similar technologies like web storage, to store and access information on users’ devices. This is done for several key purposes:
- To provide websites and apps: Cookies are essential for authenticating users, applying security measures, and preventing spam and abuse.
- To measure usage: Yahoo collects aggregated data on visitor numbers, device types (iOS or Android), browsers used, and time spent on sites and apps. This data is not linked to individual users.
Your Privacy Settings and Choices
Yahoo emphasizes user choice regarding data processing. By clicking “Accept All,” users consent to Yahoo and its 245 IAB Transparency & Consent Framework partners storing and accessing information on their devices. This includes the use of precise location data and other personal data such as technical identifiers, browsing and search data for analytics, personalized advertising and content, measurement of advertising and content, audience research, and service development.
Users who prefer not to have their data used for these additional purposes can click “Reject All.”
Managing Your Consent
If users wish to customize their selections, they can click “Manage Privacy Settings.” Yahoo also provides options to withdraw consent or change settings at any time by clicking the “Privacy and Cookie Settings” or “Privacy Dashboard” link on their websites and apps.
Further details on how Yahoo uses personal data are available in its Privacy Policy and Cookie Policy.
This update highlights Yahoo’s commitment to transparency regarding its data practices and empowers users to control their privacy preferences.
