Yahoo emphasizes the importance of user privacy, detailing its use of cookies and similar technologies to enhance user experience and ensure platform security. The company’s cookie policy outlines how operators of websites and apps store and access information on user devices.
How Yahoo Uses Cookies and Data
Yahoo employs cookies for several key functions:
- Service Delivery: To provide and maintain its websites and applications.
- Security: To authenticate users, implement security measures, and prevent spam and abuse.
- Usage Measurement: To collect aggregated data on visitor numbers, device types (iOS or Android), browsers used, and time spent on sites and apps. This data is collected in an aggregated form and is not linked to individual users.
Your Privacy Settings and Choices
Users have control over their privacy settings. By clicking “Accept All,” Yahoo and its partners, including 252 IAB Transparency & Consent Framework partners, will store and access information on a device (i.e., use cookies). This includes using precise location data and other personal data such as technical identifiers, browsing, and search data for analytics, personalized advertising and content, measurement of advertising and content performance, audience research, and service development and improvement.
Clicking “Reject All” prevents Yahoo and its partners from using cookies and personal data for these additional purposes.
Managing Your Consent
Users can customize their choices by clicking “Manage Privacy Settings.” Consent can be withdrawn or settings changed at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” link on Yahoo’s websites and apps. Further information on how personal data is used is available in Yahoo’s Privacy Policy and Cookie Policy.
Technical identifiers, such as browser cookies, device IDs, and IP addresses, are system-generated strings of letters and numbers used to identify a device or user. These can be derived from hashed and/or encrypted email addresses or through statistical matching of other identifiers.
This information highlights Yahoo’s commitment to transparency regarding data practices and empowering users with choices over their personal data.
