Marriott International has signed an agreement with Munich’s Betriebs- und Service GmbH to transform the existing ‘Dein Apart’ property in northern Munich into an Element by Marriott hotel. This marks the brand’s debut in Southern Germany, with the Element by Marriott Munich Unterföhring slated to open in September 2026 following extensive renovations.
Long-Stay Concept with 561 Studios and Apartments
The new Element by Marriott Munich Unterföhring will cater primarily to long-stay guests, though it will also accommodate shorter visits. The property will span three interconnected buildings in Unterföhring, a municipality north of Munich.
The hotel will offer a total of 561 studios and apartments, each equipped with an integrated kitchenette. Guests will also have access to:
- The 24-hour “Motion” fitness center
- The health-focused “Rise” breakfast concept
- “Restore Grab & Go” for fresh, on-the-go meals
Additionally, the hotel will feature extensive dining options and a 1,670 square meter event space for meetings, workshops, and training sessions.
Strategic Growth in the Long-Stay Market
Tim Zeichhardt, Vice President Development – Germany, Austria and Switzerland at Marriott International, emphasized the strategic importance of this development. “Germany remains a key growth market for Marriott International. With the Element by Marriott Munich Unterföhring, we are further expanding our commitment to the long-stay segment, responding to the consistently high demand in this area,” he stated.
He added, “Together with Betriebs- und Service GmbH, we will establish the brand with its clearly defined profile in one of the country’s most significant economic hubs.”
Unterföhring: A Hub for Media and Technology
Unterföhring is a prominent business location within the greater Munich area, recognized as a leading center for media and technology in Germany. The municipality boasts excellent connections to Munich city center, the airport, and major exhibition and event venues.
Oliver Thies, CEO of Betriebs- und Service GmbH and co-owner of the property, commented, “With the Element by Marriott, we are realizing the brand’s first location in Southern Germany in collaboration with Marriott International. Unterföhring has developed into a dynamic business location in recent years, with good connections to Munich city center, the airport, and important trade fair and event venues.”
He further noted, “Our aim is to specifically advance the long-stay segment in Germany and create an offering that combines space, flexibility, and quality of stay. Guests can count on functionally well-thought-out amenities and a reliable service level, regardless of the length of their stay.”
The transformation of the ‘Dein Apart’ property underscores Marriott’s strategic focus on expanding its presence in key European markets and catering to the evolving needs of travelers seeking extended stay options with comprehensive amenities.
Source: https://www.hogapage.de/nachrichten/wirtschaft/hotellerie/marriott-bringt-element-by-marriott-nach-m%C3%BCnchen-unterf%C3%B6hring/
